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MEET THE STAFF THAT SERVES YOU!

Below are the people who bring your insurance needs to life with a personal and unique approach:

Staff Listing:


. SHEILA E. VANZILE : Owner

Email: sheila@watermarkins.com
Work Phone: 616-949-6920

About Sheila E. VanZile:
Sheila E. VanZile is founder and Queen (yes, that is a version of her business card) of Watermark Insurance Services. Sheila has extensive knowledge of the insurance industry from the insurance carrier, broker and agency perspectives.

Launched in late 2004, Watermark Insurance Services has fulfilled her vision for a concierge approach to the business, serving as personalized resource for each client. The agency offers a comprehensive selection of personal property and casualty insurance services, including homes, autos, boats, collections, and umbrella; the focus is on competitive pricing supported by impeccable service. Life and business insurance products are also available.

VanZile's extensive insurance industry experience spans 25+ years in management and leadership with profit and loss accountability within the property/casualty insurance industry, including sales, marketing, distribution, and underwriting disciplines. Sheila led and managed insurance company operations at the local, regional and national level. This included Regional Insurance Services Practice Leader (Midwest Region) for Marsh USA, Regional Vice President (Western/Northern Michigan Branch) for Citizens Insurance Company, and senior management positions with CNA Companies throughout the Midwest.

Watermark Insurance Services was named a finalist for the Top Women Owned Businesses by the Grand Rapids Business Journal in 2011 and 2013. She has also been honored as one of the 2015 50 Most Influential Women in West Michigan by the GRBJ.

Sheila was recognized in 2016 by the Cascade Community Foundation with the Claude and Marion Robinson Community Service Award for her work leading the capital campaign for the renovation and expansion of the Gerald R. Ford Viewing Park. She is a board member at St. Cecilia Music Center. Past community roles include President of the Board of Directors for the Urban Institute for Contemporary Arts, and the Development Committee for the Humane Society of West Michigan. She earned her BA degree in Economics from Kent State University in Kent, Ohio. She resides in Cascade with her 2 long haired miniature dachshunds (who can be found in the office daily), and a cherished son and daughter in law.
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. SHAWN FRENCH : Senior Account Representative

Email: shawn@watermarkins.com
Work Phone: 616-949-6920

About Shawn French:
Shawn French joined Watermark Insurance in 2015, adding another 15 years to our personal insurance service experience in the agency.

A Michigan native, Shawn has experience in both personal and business insurance, and worked with Farm Bureau Insurance for many years. Her experience spans sales, service, and claims.

Having her first experience in an independent insurance agency by joining Watermark, Shawn is delighted to have many options to offer our clients for price and coverage, versus the single option provided in her prior experience. “It allows me to shop for our clients internally, and gives me the opportunity to transition clients as needed to another carrier if necessary because of a major life change, like adding a young driver, or purchasing a high value home. Having these kinds of tools available is really rewarding to me.”

Shawn attended Saginaw Valley State University, and she resides in Lowell. She loves chocolate (and wine!).
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. DAWN MASSOM : Account Representative

Email: dawn@watermarkins.com
Work Phone: 616-949-6920

About Dawn Massom:
Born and raised in Grand Rapids, Dawn joined us in 2019 after a number of years in her family business. Prior to that, she was in retail banking and finance, so she brings a high focus on customer service and satisfaction combined with understanding the dynamics of a small business. While new to the business of insurance, Dawn is property/casualty licensed, and loves learning more about our industry every day.

She enriches the community through volunteerism with her church family. She and her husband, Jeff, along with cherished children Olivia and Will, make their home in Hudsonville. Canine “fur ball” Gibbs (he’s a true NCIS fan!) really runs the household, though.
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